Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Designing and Managing Integrated Marketing Channels
10-09-2012, 08:46 PM,
#1
Designing and Managing Integrated Marketing Channels

Designing and Managing Integrated Marketing Channels



[35817]

What is Marketing Channels ?


Most producers do not sell their goods directly to the final users between them stands a set of intermediaries performing a variety of functions . These intermediaries constitute Marketing Channel


What is Channel design Decisions

Designing a marketing channel system requires analyzing :
1 Analyzing Customer desired service output levels:
Lot Size
Waiting And Delivery time
Spatial convenience
Product variety
Service backup
2 Establishing objectives and constraints


Number of intermediaries

Company must decide the number of intermediaries to use at each channel level
Three strategies are available:-
Exclusive distribution
Selective distribution
Intensive distribution


Terms and Responsibilities of Channel Members


Price policy
Conditions of sales
Distributors territorial rights
Mutual services and responsibilities


Decisions under channel managment


1.Selecting Channel members
2.Training and motivating channel members
Coercive powers
Reward power
Legitimate power
Expert power
Referent power
Reply
10-09-2012, 08:46 PM,
#2
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channels



[attachment=35817]

What is Marketing Channels ?


Most producers do not sell their goods directly to the final users between them stands a set of intermediaries performing a variety of functions . These intermediaries constitute Marketing Channel


What is Channel design Decisions

Designing a marketing channel system requires analyzing :
1 Analyzing Customer desired service output levels:
Lot Size
Waiting And Delivery time
Spatial convenience
Product variety
Service backup
2 Establishing objectives and constraints


Number of intermediaries

Company must decide the number of intermediaries to use at each channel level
Three strategies are available:-
Exclusive distribution
Selective distribution
Intensive distribution


Terms and Responsibilities of Channel Members


Price policy
Conditions of sales
Distributors territorial rights
Mutual services and responsibilities


Decisions under channel managment


1.Selecting Channel members
2.Training and motivating channel members
Coercive powers
Reward power
Legitimate power
Expert power
Referent power
Reply

Marked Tags: analying customer desired service output levels,

[-]
Quick Reply
Message
Type your reply to this message here.

Image Verification
Please enter the text within the image on the left in to the text box below. This process is used to prevent automated posts.

Possibly Related Threads...
Thread Author Replies Views Last Post
  Managing Change PPT study tips 1 152 03-05-2013, 02:26 PM
Last Post: study tips
  THE DOMAIN AND CONCEPTUAL FOUNDATIONS OF RELATIONSHIP MARKETING pdf study tips 1 184 03-01-2013, 05:06 PM
Last Post: study tips
  Developing a marketing strategy Report study tips 1 170 02-27-2013, 03:51 PM
Last Post: study tips
  Marketing & Processing Infrastructure ppt study tips 1 136 02-26-2013, 08:29 PM
Last Post: study tips
  The Marketing Mix and 4 Ps study tips 1 187 02-25-2013, 09:15 PM
Last Post: study tips
  INTEGRATED MARKETING COMMUNICATION AND PROMOTION REPORT study tips 1 188 02-23-2013, 08:19 PM
Last Post: study tips
  Impact of relationship marketing strategy in customer loyality study tips 1 169 02-23-2013, 03:39 PM
Last Post: study tips
  Rural marketing- Understanding the consumer behaviour and decision process study tips 1 223 02-23-2013, 03:38 PM
Last Post: study tips
  Dimensions of Indian culture, core cultural, values and marketing implications study tips 1 142 02-23-2013, 03:38 PM
Last Post: study tips
  ppt on Marketing Environment study tips 1 131 02-22-2013, 02:35 PM
Last Post: study tips

Forum Jump:


Users browsing this thread: 1 Guest(s)